I thought I'd try my hand at a product review & the product in question is the new shade 323 (Dark Chocolate) from L'Oreal.
How I bought it: At Health & Glow
$$$: Rs 425
Comments: There were plenty of 'test for allergy' warnings all over the box. Was kind of hard to miss the warning, but I did not heed it as I had used the product (not the same shade) before. Application was easy, and the instructions are very simple and can be followed to the letter. The smell, the texture and all the tools provided were perfect, very honestly, I love using L'Oreal hair colour more because of the ease, as I can do it myself at home. After washing out the dye, the hair was also glossy and bouncy, which made me feel less guilty about colouring it.
What I was not happy with, was the end result: the colour. It was very close to the actual shade of my hair, which I'd always thought was black. The product seemed to make my hair blacker than before, as opposed to the chocolate brown that was promised. I left it on for the recommended 20 mins. I suppose it was the wrong shade for me to pick, but I was not in the mood to be too exploratory.
The good thing is the fact that I'm OK to go buy another box at Health & Glow, as the fella at the counter told me that if I were to bring the original box back (the paper box), undamaged, they could knock a Rs 100 off the next purchase.
This time though, I'm gonna go for a different colour- perhaps medium brown. Don't go for this shade if you have hair that's already black, though those who want black with rich chocolate shade reflecting, only when in the sun, can go ahead. Let me know how it turns out!